Search engineers work through the analysis of the verbiage on web pages — particularly those that are repeated frequently. Words that are in headlines, links and so on are also of particular interest to search engines. These important phrases and words are known as keywords and reside on the search engines servers.
When a user types in a world or phrases at a search engine, the servers of the search engine will match your search terms with the pages it has searched and the delivers the results. The list is organized from best to worse and according to various criteria.
Since the list is organized this way, users are more likely to click on the links that are listed first. These sites listed at the top get more visitors and in turn more business through leads and sales.
There are many techniques that are advantageous to having a site appear at the top of search rankings. Techniques for a high listing include development of sites that are information rich and the identification of good keywords and using these words throughout the site.
There for good SEO copywriting is important on many fronts. It’s using the terms people are using to search within your copy, not trying to fool the search engines by using unrelated terms. This will not only make your copy unreadable, it will deter people from visiting your site for any length of time. Your visitors need to find relevant, well-written copy.
Your site can go up the rankings by using a few tips such as using original copy that is relevant to the search terms. Place your keywords within your copy so that it makes sense. Keywords are most important in links, headings and metadata. In additional each pages of your site should be unique — makes sure your pages have their own keywords and titles.